- Type in Things to do Fort Lauderdale Florida
- Type in Place to eat
- More people will be accessing the internet via mobile devices rather than pc’s
- 70% of mobile users have compared prices on their mobile
- 65% have read product reviews
- 50% mobile searches lead to a purchase
- 95% Smart phone users have searched for local information
- 61% users will call the business
- And 59% visit the location
- Of these people 90% will act within 24 hours
“88% of mobile searchers take action within 24 hours.
About 70% take action within 1 hour.”
~ Google Mobile Movement Study, 2011
- 63% intent to use mobile devices for booking in-destination tours and activities
- 39% have already done so
- Booking using mobile devices grew to over 21% by second quarter of 2012 over 12%
- Small operators should partner with “marketplaces” so tours and activities are available in apps and mobile websites
- Is it compatible with all types of mobile and smart phones?
- Is the Navigation simple with as little scrolling as possible?
- Have you incorporated Bullet points instead of large blocks of text?
- Do you accommodate fingertip navigation of even the biggest hand?
- Do you have clickable icons in the design to improve functionality?
- Are images compressed to take less time to load?
- Are phone numbers clickable to call?
- Is your address or shop location on the landing page alongside maps and directions to reach you?
10 Ways to Make Your Landing Page Mobile Friendly
Be Accessible – content is available and visible
- Update to mobile friendly alternatives – HTML5, jQuery and JPG and GIF image formats
- Mobile pages less than 20 KB and load in under 5 seconds
- Consolidate content, resize images, use CSS
- Determine load time and size of landing pages – W3C Mobile OK, mobiReady or Mobitest
- Present a single column layout
- Mobile users are goal oriented
- Always feature call to action task above ‘fold’ – click to call, find a store, etc…
- Cut content in half
- Screen size varies – trim 6 word headings to 3 or 4; trim 5 bullets to 2 or 3
- Mobile heading should be only 3 to 4 words
- Creative copywriting – every word should add value
- Should be able to read without zooming
- Minimum font size – 16 pixels
- Simple color palette
- Top mobile action is making a phone call – have full phone number visible at top of page
61% of mobile users call after a local business search – Google Mobile Movement Study, 2011
- Design clickable targets
- Leverage geoIP data to provide faster, locally relevant and personalized mobile experiences
- MaxMind GeoIP City database accuracy
Be Form Simple
- Seven or less fields
- Never include non-required fields
- Key is to get users to submit the minimum
Be Action Compelling
- Purpose of page should be obvious
- Limit the number of actions on mobile to 3 or 4
- Examples: Call Now; Find a Store; Watch the Video; Contact/Email us; Get Map Directions; RSVP; Like it; Share
Or Three Tips to Get You Started
Mobilize Your Website
- Address information and a map – preferable linked to Google Maps or the new Apple Maps
- A click to call button
- A click to email button in order to send message
- A mobile booking interface so customer can purchase an item, book a tour or activity in real-time and get a confirmation on their phone
- Focus on Simple usability
- Fast performance
- Compelling Action
Localize Your Search
- SEO – brush up on how to incorporate in mobile
- Average query is 15 characters long – takes approximately 30 key presses and about 40 seconds
- Mobile Search Engines compensate by providing ‘predictive search’
- Research Geo-tagging options
Get Social Media
- Check out the social media apps
- Sign up for Foursquare
- Connect with customers on Facebook
- Invite them to follow you on Twitter
- Ask them to share experiences on Yelp, Google Place Page, etc.
Check out the Going Mobile Resources