Summer Tune Up
Professional Development Day – May 30 – Kearney
Why Do I need social media?
- Clientele are on Social Media
- Generate Engagement
- Social Media Helps Expand Overall Reach
- Have More Control Over Online Reputation
- Get your message out
- Enhance Effectiveness of Your Marketing Strategy
- Gain Clout
- Impacts Organic Search Results
who is my audience?
what do i want to tell them?
- Upcoming events
- Share pictures
- Other – ??????
how am i going to tell them?
Facebook has the most users of any social networking site. It allows you to create posts, share links, pictures and videos, as well as comment on what other people have posted.
- Create a business page, not a profile.
- Make it fun — engage in a conversation with your customer.
- Post pictures, video, and links to provide fresh content on your Facebook page.
- Share events, services, and new things to do.
- Ask questions and get opinions.
Facebook allows you to customize your business page. You can place ads and create a customized URL. Facebook Insights is a tool for analyzing your Facebook traffic. Read Social Media Examiner’s 26 Tips on Enhancing Your Facebook Page for more.
- Need images on your website in order to “pin.”
- Make sure your product is suitable for Pinterest
- Make sure your customer is using Pinterest
- Learn more about using Pinterest. http://pinterest.com/inetsuccess/how–to–use–pinterest/
- Nebraska 4-H Group created – group secret at this point) http://pinterest.com/conniekh/nebraska-4-h-and-youth-development/
- Request invitation – firstname.lastname@example.org
- Good for short, time sensitive information.
- Ask questions and get opinions.
- Use hashtags (#) to label tweets with a topic; helps tweets to be found through a Twitter search.
- Easy to co-post to Facebook and Google Plus
- Search for a business or product and join the conversation about brands.
Google Plus is a social media platform similar to Facebook. Its audience is different from Facebook though, as it focuses more on developing your professional networks and business relationships, but a business could use it similarly.
- Use very much like you would Facebook
- Gain Greater Organic Search Visibility
- Earn Google Search Authority by Being Social
- Retain Brand Loyalty & Credibility
what content am i going to create?
- Page Titles
- Page Descriptions
- Message I want them to know
- It is NOT just a press release!
- Tips for Writing Content that Work
- Engages your audience
Is genuinely useful, focuses on problems readers care about
Formatted to engage and hold attention
Appears under a headline
Always sends readers back to website
how often am i going to post?
LIFE of the Social Media Post
The average blog post lifespan is 2-3 years, and sometimes longer
The average Facebook post lifespan is 3 hours
The average tweet lifespan is 2 hours
- Blog 2 X a week
- Facebook 3 X a week
- Tweet 5 X a day
If you only have time for one social network. Facebook is less time consuming
If you want to do Twitter and Facebook, learn about the rules of the game before you play!
how am i going to measure success?
Some fundamental metrics to measure:
1. Website, Blog, and Landing pages
- Page Views
- Inbound Links
2. Digital Products (including ebooks, white papers, and case studies)
- Social Shares
3. Email Marketing
- Clickthrough rates
4. Social Networks
- Likes or +1s
The goal is to look at those metrics and ask questions like this: How do I increase clickthroughs on email? Increase social sharing? Get more people to hit my landing page?