Guest Blogger – Marilyn Schlake, Extension Educator, University of Nebraska-Lincoln
Imagine you are your own customer. What would propel you to buy from your company? Is it to solve a problem or to fulfill a desire or want? What do you think drives your customers to purchase from you? Do you truly understand who your customers are and what makes them look to your company to solve their problems?
We may think we know our customers, but rarely do we ask our customers what they truly think or need. Customer surveys can be an efficient way to get quick feedback from customers as to their current satisfaction with the company product or service. However, they don’t tell us what customers are wanting in the future or what changes are occurring in their lives that could move them away from the business. In the case of a start-up, we want…
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