Typical I like to focus on free to low cost online marketing efforts. This trend has caught me off guard but I do think has merit as you consider your online marketing strategy. Paid marketing has it’s advantages and so if you are considering using this marketing strategy, you will need to figure how much you plan on spending! I would suggest start slowly and analyze the results – do some A/B testing to see which method has the best results.
Consider Facebook or Twitter or Amazon or Google – Do your homework before you dive right in but don’t be afraid of it – test the waters and you will be fine!
Crafting the message will be the hardest thing – no different than writing content for your website or social media post – saying the right thing makes all the difference to your customer and what action they take with the message you provided!