Having just been part of a team of Extension Faculty from North Dakota State University and the University of Nebraska Extension, who created an online curriculum entitled Direct Marketing of Specialty Food Products – I certainly believe there is a place to reach a whole new audience thru social media!
But as with everything – it takes time and when a food business should be ‘social’ online – that is the time they are busiest with raising their product/bottling their product or greeting customers!
This article “Social Media and Food” focused on 5 things to help Food Businesses consider being online with their conversation:
- Focus on the Environment
- Provide information people want
- Don’t Neglect Mobile
- Highlight Trends
- Ask for input
These best practices remind me of what I should do and be deliberate about it in providing information!