Two weeks ago, I had the privilege to attend the Business Model Generation masterclass in San Francisco and learn from the best, Alex Osterwalder. Alex is the creator and co-author of the Business Model Canvas. The class was a great experience. I met others from around the world who are using the Canvas to help their businesses, or their clients’ businesses, design and implement a new model for enhancing value creation. With today’s fast paced and ever changing markets, knowing how to quickly assess market segments and create value is something that all businesses need to have in their back pockets; or at the minimum, use to enhance their customer value. The Business Model tool creates a common language that business owners, and their employees, use to stay on top of their game. It provides a visual depiction of the team’s business ideas and plans and centers them on the customer. It also helps the team focus on how to organize, deliver and capture value for the business. The Business Model Canvas is a new and exciting tool that is sweeping across the globe. Over the next several weeks, I’ll be posting additional blogs that further explain the business modeling tool. In the meantime, share your thoughts and experiences if you have already used the canvas in your business operations.
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