Writing for the Web – 6 tips

Make it Scanable

  • Two or three levels of headlines (page header, subhead, sub-subhead)
  • Highlight keywords (boldface, colored, or hypertext links)
    • Use hypertext links to split up long information into multiple pages.
  • Bulleted lists
  • Short paragraphs – one idea per page
  • Inverted pyramid style of writing (Bottom Line Up Front)
  • Half the words (or less) of conventional
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s