Make it Scanable
- Two or three levels of headlines (page header, subhead, sub-subhead)
- Highlight keywords (boldface, colored, or hypertext links)
- Use hypertext links to split up long information into multiple pages.
- Bulleted lists
- Short paragraphs – one idea per page
- Inverted pyramid style of writing (Bottom Line Up Front)
- Half the words (or less) of conventional