- Do you have a photo on your website?
- Are you using pictures to tell your story?
- Do you know how to use those pictures to increase your search engine optimization?
Now that you have identified your keywords – another place to use those keywords and keyword phrases is in an the ALT Tag. An ALT tag is the HTML code that text can be inserted to describe the picture, your business, additional information using those keywords.
If you haven’t a clue about ALT Tags, here is Wikipedia’s definition http://en.wikipedia.org/wiki/Alt_tag.
Some people due to a variety of reasons – turn off their images in the browser and if you do not use ALT tags – there is ‘white space’ instead of the photos!
This should be part of your Search Engine Optimization strategy!