Innovation Insanity from trendwatching.com

Taken from an article entitled Innovation Insanity from trendwatching.com

The link between INNOVATION INSANITY and consumer trends? As focused as we are on emerging consumer trends, we never tire of pointing out that trends are only good for one thing: inspiring you to innovate, to come up with new goods, services and experiences for (or even better, with) your customers.

Three more thoughts on innovation:

  • Innovation is not necessarily about people in white coats puttering about in R&D labs. In our current experience economy, marketing innovation is equally important, and often trumps technical innovation.
  • Furthermore, as consumers’ wants are sometimes frivolous, new products and services can be, too. Really, innovation doesn’t have to be so earnest all the time.
  • Thirdly, doing or starting something new doesn’t have to cost the world. Many of the innovations featured in this briefing thrive on nimbleness and creativity, not huge budgets.

Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.

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