Hard time understanding SEO

This SEO Success Table helps explain On-Page and Off-Page SEO factors that will help you understand SEO – but goes beyond that and dissects the areas where you can improve the use of:

- Content/HTML/Architecture which are the On-Page factors search engines use to rank your pages
- Links/Trust/Social and Personal are the Off-Page factors that you have control over as well!

In the next few posts – we’ll talk more about each of these! But for now study the table and think about your SEO strategy or create an SEO strategy!

http://searchengineland.com/seotable

Take 15! Build Your Business!!

chancock:

What a great opportunity to learn from entrepreneurs who are willing to share their story! The first entrepreneur is Courtney Rodgers from boutiquewindow.com

Originally posted on Entrepreneurs and Their Communities:

Where do we get answers to our questions? I suspect that often we connect with our network.

For business owners doing that is hard. Taking time away from the business takes planning and is costly. With that in mind, we want invite you to a new program:

Friday 15 – Live Chats

Your opportunity to share and learn while networking with other business owners. Just 15 minutes in length and you can stay in your office.

The first event is April 4th at aa:15 a.m. CT/ Future events will continue to be held on the first Friday of every month. So grab your coffee and join us!

Power of Business - First Friday Live Chat

First Friday – Live Chat

To register, go to: http://go.unl.edu/Friday15registration

The Power of Business – Building Your Business Together – SHARE – LEARN – DO

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eXtension Webinar focuses on using Video

eXtension Online Marketing Webinar
March 13 2014
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT

Incorporating Video into the Marketing Strategy
Presented by Jeremy Doan, Rolling Plains Adventures



March 13
– Incorporating Video into the Marketing Strategy
Presented by Jeremy Doan, Rolling Plains Adventures
 
Video today is as important today as content marketing.  Learn how Jeremy Doan, Rolling Plains Adventures uses video to explain what their business is about, how they can share customer experiences, and what it takes to create short video segments to benefit your business.

Follow us on
 
All webinars will air monthly on the second Thursday at  1:00pm (CT); 12:00pm(MT); at https://connect.extension.iastate.edu/etc-copWebinars are recorded for your convenience and are archived at https://learn.extension.org/events/recent

Valentine’s Day – Thinking of . . . . Business??

chancock:

Are you a copreneur? Read on!

Originally posted on Entrepreneurs and Their Communities:

Valentine heart

Photo (CC) by moonlightbulb, on Flickr

Just before Valentine’s Day for the past 10 years or so, my phone will ring a few times with a reporter on the other end wanting to discuss couples and being in business together (probably not how you expected that sentence to end).

Copreneurs, or couples in business together, seem to be a fascinating topic this time of the year. Most writers are interested in knowing if there are more or fewer couples operating a business together? Another popular question is why do they do it? And the third most common question is does it make for a stronger business?

Considering the copreneurial couple is not a new topic. Two authors, Barnett and Barnett, in 1988, coined the term copreneurs. The first chapter of their book, Working Together, sets the basic assumption for why they do it. The title of the chapter is…

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Blogging for Food – FREE eXtension Webinar

eXtension Online Marketing Webinar Series
February 13, 2014
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
 
The eXtension Entrepreneurship webinar winter series focus is
marketing online and enhancing their online marketing strategy.
 
February 13 – Blogging For Food
Presented by Jennifer Lewis, The Soup to Nuts Resource for Artisan Food Entrepreneurs
2:00 p.m. ET/ 1:00 p.m. CT/12:00 p.m. MT/11:00 p.m. PT
 
Starting your own business is not an easy task especially if you are involved with the food industry – after much research it was evident there were few resources where ‘foodies’ could ask questions and get helpful information. Jennifer Lewis will share her experience with creating a blog to provide resourceful knowledge to the artisan food community.   Learn how a blog could be useful for your business to engage with customers.

Follow Entrepreneurs and Their Communities at:

UPCOMING WEBINARS
March 13
– Incorporating Video into the Marketing Strategy
Presented by Jeremy Doan, Rolling Plains Adventures
 
Video today is as important today as content marketing.  Learn how Jeremy Doan, Rolling Plains Adventures uses video to explain what their business is about, how they can share customer experiences, and what it takes to create short video segments to benefit your business.
 

All webinars will air monthly on the second Thursday at  1:00pm (CT); 12:00pm(MT); at https://connect.extension.iastate.edu/etc-cop.  Webinars are recorded for your convenience and are archived at https://learn.extension.org/events/recent

 

What’s Your Marketing Budget??

Originally posted on Entrepreneurs and Their Communities:

success

Photo (CC) by Victor Bjorklund, on Flickr

You said you have how much to spend on marketing this year?

Oh, $4.5 million. Then you can buy a 30-second television ad for this year’s Super Bowl. Look at the publicity. We have been hearing and seeing teasers for the last two weeks or more.

But sorry to say they are all sold out. Plus just a warning about one-time marketing efforts, they rarely work. I need to see your name five or more times to know you exist and another five times or so before I may step in your door.

Maybe your budget closer to $0? You probably are commenting that I need to be realistic. No business can start without a substantial marketing budget. Don’t tell that to Toffee Talk. They did it using Twitter.

But you don’t know anything about social media? Well neither did Toffee…

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9 Easy Headline Formulas from the Famous Ali Brown!

Originally posted on Ask Dr. Connie:

If you have been following my blog, you know I am enrolled in Ali Brown’s online Elevate Your Business program.  The following article by Ali is really helpful to anyone looking to make a great first impression on their target audience.  Best of all, she suggests having fun while generating great headlines!  More evidence that fun and business do go together!

Go Wild, Get Creative and Have Fun Making Amazing Headlines!

-Dr. Connie

PS:  Click here to learn more about the Elevate!

In the world of marketing, your first impression – your headline – can lead to either sales success…or failure. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours).

Not only can headlines grab attention, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Remember, you want to go…

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